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Jennifer Whitley
OVERVIEW

Jennifer Whitley

Director, Proposals and Competitive Intelligence

Indianapolis

11 S. Meridian Street
Indianapolis, IN 46204-3535

P 317-231-7232

F 317-231-7433

As director of proposals and competitive intelligence, Jennifer Whitley leads the firm’s initiatives and operations for request for proposals (RFP) responses and high-value, multi-area new business pursuits. Jennifer is a strategic adviser to attorneys in high-stakes opportunities while leading a highly effective proposals team.

OVERVIEW

As director of proposals and competitive intelligence, Jennifer Whitley leads the firm’s initiatives and operations for request for proposals (RFP) responses and high-value, multi-area new business pursuits. Jennifer is a strategic adviser to attorneys in high-stakes opportunities while leading a highly effective proposals team.

With 20 years of experience working in law firms, Jennifer is known for her collaborative and engaging approach, bringing together teams of attorneys and legal operations and client growth professionals from across the firm to collaborate on new client pursuits. She applies her effective project management and process improvement skills to manage a high volume of activity at a win rate above the industry average.

Jennifer has been responsible for creating the firm’s business development procedures, including prospect qualification and research, proposal management, interview preparation, proposal follow up, and return on investment tracking. She is also responsible for the firm's competitive intelligence research systems and processes and training for new staff. 

Focused on team member development, Jennifer created and recruited an interdisciplinary team to implement a mentoring initiative to provide support to new hires, improve retention, and create connections across the marketing department.

Prior to her current role, Jennifer was Barnes & Thornburg’s proposal manager and business development manager for the firm’s litigation department, where she piloted the firm’s early approach to client teams and provided marketing services support.

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