Alerts7.1.20
U.S. Supreme Court Concludes that in Trademark Registration, the Customer Is King (or Queen)
Highlights
U.S. Supreme Court rules that “Booking.com” is not a generic term if “it is not a generic name to consumers”
The Court noted there are no greater concerns associated with the registration of “BOOKING.COM” than with the registration of other descriptive marks
Even if a descriptive mark is weak, that does not disqualify it from federal registration
On June 30, the U.S. Supreme Court ruled in United States Patent & Trademark Office v. Booking.com B.V. that the online travel reservation domain “BOOKING.COM” is eligible for federal trademark registration.
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