Alerts7.1.20

U.S. Supreme Court Concludes that in Trademark Registration, the Customer Is King (or Queen)

Trademark Registration

Highlights

U.S. Supreme Court rules that “Booking.com” is not a generic term if “it is not a generic name to consumers” 

The Court noted there are no greater concerns associated with the registration of “BOOKING.COM” than with the registration of other descriptive marks

Even if a descriptive mark is weak, that does not disqualify it from federal registration


On June 30, the U.S. Supreme Court ruled in United States Patent & Trademark Office v. Booking.com B.V. that the online travel reservation domain “BOOKING.COM” is eligible for federal trademark registration.

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