Trademarks

We leverage this experience, along with the full-service capabilities of a national law firm, to register and protect trademarks for clients across virtually every industry. 

We provide ongoing counseling, trademark renewal and maintenance, and portfolio management services to maintain large global trademark portfolios – all with a focus on consistently delivering value aligned with our clients’ business goals. 

Industry-acclaimed, global capabilities

We work with clients every day to lock in protection for their brands. Focused on clearing, procuring, enforcing, and defending our clients’ trademarks worldwide, our attorneys have deep and multifaceted experience in trademark and unfair competition matters.  

Key focus areas include:

• Global trademark portfolio management, including domestic and international trademark strategy and counseling, search and clearance, and prosecution of both traditional marks and non-traditional marks, such as colors, sounds and product configurations. We work closely with our clients to identify their business priorities, areas of future growth, and key geographies to establish a well-planned portfolio that provides the strongest protections possible. 
• Policing and enforcement to protect our clients’ brands from damage, including using watch services to prevent unauthorized uses of our clients’ marks. When misuses are identified, we handle these issues in a practical and cost-sensitive manner with a full array of approaches short of litigation, including Uniform Domain Name Dispute Resolution Policy (UDRP) complaints, e-commerce and social media takedowns, demand letters, and related negotiations.  
• Litigation and contentious matters, including litigating trademark infringement, trade dress infringement, trademark dilution, false advertising, and unfair competition disputes domestically and worldwide. Our trademark lawyers also have vast experience before the Trademark Trial and Appeal Board (TTAB) and have secured hundreds of wins in contentious inter partes proceedings, including for some of the world’s most famous brands.
• Complex trademark transactions, such as mergers, acquisitions and asset purchases. As part of our due diligence for M&A and similar matters, we provide opinions regarding the scope and coverage of trademark rights, trademark validity, trademark clearance issues, chain of title and ownership, enforceability, value, and unauthorized uses and infringement. When representing buyers, we also help ensure proper asset docketing in U.S. and foreign trademark offices once closing occurs.
• Trademark licensing to maximize the value of clients’ trademarks and brands in connection with partnerships, co-brandings, franchises and joint ventures, as well as mergers and acquisitions, asset transfers, bankruptcies and divestitures. We work with clients on arrangements involving logos, domain names, word marks, brand enhancements and license-backs, as well as on forming trademark holding companies. And we are skilled in developing strategies for tricky situations, such as consent to use, co-existence, and phase-out agreements.