Megan New
Partner, Advertising, Marketing and Promotions Chair
Megan New is a seasoned trial lawyer and the Chair of the firm’s Advertising, Marketing, and Promotions Practice, bringing decades of experience at the intersection of intellectual property, advertising law, and high-stakes business disputes. Clients turn to Megan for matters that affect their most valuable assets and competitive standing, trusting her to navigate both the legal complexities and the broader business implications.
Megan has litigated and tried complex intellectual property cases across industries, including trademark infringement, patent infringement, trade secret misappropriation, and false advertising disputes. She has taken multiple cases through trial, managing every phase of litigation from pre-suit strategy and emergency injunctive relief to verdict. Known for a clear, strategic approach and persuasive advocacy, Megan develops litigation strategies that align with clients’ broader business objectives, protect enterprise value, and position companies for long-term success. Megan’s trial work has been featured in Law360, Bloomberg, The American Lawyer, and The New York Times.
IP protection succeeds when legal strategy aligns with business goals. I help clients find that alignment."
Credentials
Education
- American University, Washington Semester Program, 2000–2001
- Gonzaga University School of Law, J.D., 2009, cum laude, associate editor of Gonzaga Law Review, vice president of Moot Court Honors Council, winner of Linden Cup Intra-school Moot Court Competition
- Santa Clara University, B.S., political science, 2002
Bar Admissions
- Illinois
Court Admissions
- Northern District of Illinois Trial Bar
- Supreme Court of Illinois
- U.S. District Court for the Eastern District of Michigan
- U.S. District Court for the Eastern District of Wisconsin
- U.S. District Court for the Northern District of Illinois
- U.S. District Court for the Central District of Illinois
- U.S. Court of Appeals for the Seventh Circuit