Megan New

Megan New

Partner, Advertising, Marketing and Promotions Chair
Megan New is a seasoned trial lawyer and the Chair of the firm’s Advertising, Marketing, and Promotions Practice, bringing decades of experience at the intersection of intellectual property, advertising law, and high-stakes business disputes. Clients turn to Megan for matters that affect their most valuable assets and competitive standing, trusting her to navigate both the legal complexities and the broader business implications.

Megan has litigated and tried complex intellectual property cases across industries, including trademark infringement, patent infringement, trade secret misappropriation, and false advertising disputes. She has taken multiple cases through trial, managing every phase of litigation from pre-suit strategy and emergency injunctive relief to verdict. Known for a clear, strategic approach and persuasive advocacy, Megan develops litigation strategies that align with clients’ broader business objectives, protect enterprise value, and position companies for long-term success. Megan’s trial work has been featured in Law360, Bloomberg, The American Lawyer, and The New York Times. 

In addition to an active trial practice, Megan leads the firm’s Advertising, Marketing, and Promotions Practice, advising global and emerging companies on the full spectrum of advertising and marketing issues. She counsels clients on claim substantiation, comparative advertising, influencer and endorsement compliance, environmental or “green” claims, consumer protection laws, sweepstakes and promotions, SMS text regulations, and regulatory risk mitigation. Megan also works with clients to establish compliance programs or best practices guides, and regularly provides advertising and marketing law training for clients. 

When disputes arise, Megan represents companies in false advertising and consumer protection matters in federal district courts and before the National Advertising Division (NAD) of the BBB National Programs. She regularly litigates Lanham Act and consumer class action claims in court and strategically initiates and defends advertising challenges before the NAD. Megan works closely with clients to determine the most effective forum to advance their competitive position—whether seeking immediate injunctive relief, compelling a competitor to modify or discontinue false and misleading claims, or defending high-value campaigns against attack. By leveraging the distinct procedural and strategic advantages of each venue, she develops coordinated, business-driven approaches designed not only to mitigate risk, but to protect and strengthen her clients’ position in the marketplace.

With a commitment to helping those in need, Megan also maintains an active pro bono practice though which she assists victims of domestic violence, secures IP protection for young or independent artists, and defends criminal clients at the appellate level.

 
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IP protection succeeds when legal strategy aligns with business goals. I help clients find that alignment."
Credentials

Education

  • American University, Washington Semester Program, 2000–2001
  • Gonzaga University School of Law, J.D., 2009, cum laude, associate editor of Gonzaga Law Review, vice president of Moot Court Honors Council, winner of Linden Cup Intra-school Moot Court Competition
  • Santa Clara University, B.S., political science, 2002

Bar Admissions

  • Illinois

Court Admissions

  • Northern District of Illinois Trial Bar
  • Supreme Court of Illinois
  • U.S. District Court for the Eastern District of Michigan
  • U.S. District Court for the Eastern District of Wisconsin
  • U.S. District Court for the Northern District of Illinois
  • U.S. District Court for the Central District of Illinois
  • U.S. Court of Appeals for the Seventh Circuit
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