The Next Big Play: Sports, Growth and Opportunity in the Triangle

Barnes & Thornburg brought together leaders from across the sports, business and economic development communities on October 14 at the Lenovo Center for The Next Big Play: Sports, Growth and Opportunity in the Triangle.

The event provided an exclusive look behind the curtain exploring the evolving role of sports in shaping the region’s economic future — from the development of entertainment districts and the changing landscape of collegiate athletics to the potential arrival of Major League Baseball in Raleigh.

As the Triangle continues to establish itself as a premier destination for major sporting events, collegiate athletics and transformational development, the program offered timely perspectives on the opportunities influencing the region’s growth.

The thought leadership program featured three panel discussions examining the intersection of sports, business and economic development.

Building the Future: Sports, Development and the Rise of Entertainment Districts

Mark Jenkins, Barnes & Thornburg | Francie Gottsegen, NC Courage | Adam Parker, Carter USA

A discussion of how sports and their venues can serve as catalysts for economic development, including through vibrant mixed-use and entertainment districts.

The New Era of College Sports, NIL and Revenue Generation

Dan Cohen, Barnes & Thornburg | Matti Smith, NC State | Alana Sullivan, Wolfpack Sports Properties

How NIL, revenue sharing, evolving frameworks and revenue generation opportunities are reshaping college athletics — and what it means for institutions, businesses, and communities.

Chasing the Majors: Can Raleigh Land MLB?

Tim Browne, Barnes & Thornburg | Lou Pascucci, MLB Raleigh

An engaging discussion on the region's pursuit of Major League Baseball, the economic opportunity it represents, and what's next for professional sports in the Triangle.

Networking Reception and Guided Tours

Following the thought leadership program, the afternoon continued with behind-the-scenes tours of the Lenovo Center's renovations, networking, and some extra fun courtesy of two special guests: Roary from the NC Courage and Stormy from the Carolina Hurricanes. 

The event was covered by the Triangle Business Journal.