Alerts9.5.25
Texas Expands SMS Marketing Rules With SB 140
What businesses need to know to comply with new Texas text message regulations

On Sept. 1, 2025, Texas Senate Bill 140 (SB 140) took effect, expanding the state’s regulation of “telephone solicitations” to include SMS text messages. The law imposes significant requirements on businesses using text messages to reach consumers in Texas. If your business sends marketing texts to Texas residents, here’s what you need to know:
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