Alerts10.10.25
Texas Exempts Consent-Based Text Marketing From SB 140
State argues opt-in text messages fall outside new registration and bond requirements
Highlights
- New law imposes complex registration and $10,000 bond on companies who want to text Texas consumers.
- An exemption exists for companies to text current or former customers within two years.
- State indicates that Texas will not punish businesses that text consumers who opt-in to texts.
- New requirements may not be necessary if a business has well-documented opt-in procedures and only contacts individuals who have consented in writing to receiving marketing texts.
On Sept. 1, 2025, Texas Senate Bill 140 (SB 140) took effect, imposing significant requirements — including a complicated registration form and a $10,000 bond — on businesses using text messages to reach consumers in Texas.
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