Alerts11.4.24
FTC ‘Click-to-Cancel’ Rule Update
The Federal Trade Commission has finalized a rule requiring that canceling a subscription must be as easy as signing up, with enforcement beginning on March 31, 2025
The Federal Trade Commission (FTC) recently finalized the “click-to-cancel” rule, a major update to the Negative Option Rule that requires subscription-based businesses to simplify cancellation processes. The rule mandates that canceling a subscription must be as easy as signing up. Enforcement is set to begin March 31, 2025, providing businesses limited time to comply with the new requirements.
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