Alerts8.30.22
Advertisers On Notice: CFPB Says Targeted Web Ads Must Comply With Consumer Financial Protection Act
Highlights
Digital advertisers providing material services to financial firms may be liable for violations of Consumer Financial Protection Act
Targeted digital advertising and behavioral marketing subject to CFPB oversight and regulation
The new CFPB rule designates certain digital advertisers as regulated service providers
The Consumer Financial Protection Bureau (CFPB) issued an interpretive rule earlier this month defining when digital marketing and advertising firms must comply with federal consumer financial protection laws for activities promoting financial institutions’ services.
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