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OVERVIEW

Jim Dudukovich
Of Counsel

Atlanta

3475 Piedmont Road N.E.
Suite 1700
Atlanta, GA 30305-3327

P 404-264-4054

F 404-264-4033

OVERVIEW

Jim Dudukovich
Of Counsel

Atlanta

3475 Piedmont Road N.E.
Suite 1700
Atlanta, GA 30305-3327

P 404-264-4054

F 404-264-4033

Jim Dudukovich is a seasoned advertising, marketing, and social media lawyer who provides proactive legal counsel and thought leadership on cutting-edge issues in the advertising industry. With over two decades of in-house experience, he offers a pragmatic approach, sound judgment, and an uncommon ability to identify issues and assess risks across functions to help clients achieve business objectives.

OVERVIEW

Jim Dudukovich is a seasoned advertising, marketing, and social media lawyer who provides proactive legal counsel and thought leadership on cutting-edge issues in the advertising industry. With over two decades of in-house experience, he offers a pragmatic approach, sound judgment, and an uncommon ability to identify issues and assess risks across functions to help clients achieve business objectives.

Jim is collaborative and flexible, a creative thinker, and a strong relationship builder who thinks like an in-house lawyer when working on marketing, digital, social media, product, and transactional matters for a variety of entities – from agile startups to global leaders. He is experienced at leading companies through multifaceted branding, communication and digital media strategies and has been a pioneer in tackling legal issues in the social media marketing space since its inception.

Across all of this work, Jim is keenly aware of the role data plays in digital marketing and is a Certified Information Privacy Manager (CIPM).

Jim joined the firm after serving as associate general counsel with Chobani in New York; prior to that he was marketing and product counsel with Blue Apron, also in New York. In those roles, he provided support to in-house creative, marketing, media, corporate communications, demand, insights, product, and data privacy teams and acted as counsel for internal advertising and media agencies across all aspects of ideation, production, and publication and distribution. He established frameworks, protocols, and policies for product development, UX, marketing, online and offline content development and distribution, promotions, entertainment partnerships, agency relationships, affiliate marketing, and claim substantiation.

Jim also spent nearly 18 years in-house with The Coca-Cola Company, where he provided advice and counsel across every aspect of advertising, marketing and sponsorship for several billion-dollar brands.

Jim has a long history of counseling clients on virtually every aspect of national sweepstakes, contests, giveaways, and other promotions, both online and offline, from writing rules to developing messaging to prize fulfillment.

Further, Jim has extensive experience negotiating and drafting sponsorship and other high-profile and complex agreements for myriad A-list celebrities, athletes, and artists; major television and film properties; video games; venues; and professional, collegiate, and amateur sports leagues and teams.

Beyond his practice, Jim places a high value on thought leadership. He has co-authored industry guidelines on social media marketing and native advertising, developed social media policies and related training for multiple clients, and is a sought-after speaker, having presented or led panels at countless conferences throughout the United States and internationally. He has also guest lectured at Emory University Law School, the University of Texas School of Law, the University of Washington School of Law, and Kennesaw State University’s Joel A. Katz Music & Entertainment Business Program.

Professional and Community Involvement

Former director, Word of Mouth Marketing Association (WOMMA)

Former co-chair, WOMMA Legal Affairs Committee

Former member, Association of National Advertisers Legal Affairs Committee

Former member, Brand Activation Association (f/k/a PMA) Legal Center of Excellence

Former director, Georgia Lawyers for the Arts

EXPERIENCE
Presentations

Jim has presented or led panels at conferences conducted by:

  • Federal Trade Commission
  • Association of National Advertisers
  • ANA/BAA Marketing Law Conference (including Co-Chairing 2010 Conference)
  • Word of Mouth Marketing Association (including closing keynote at 2012 Summit)
  • Practising Law Institute
  • Bureau of National Affairs (BNA)
  • Georgia Bar Association
  • American Conference Institute (5-time Co-Chair of Digital Advertising Conference)
  • Sports Lawyers Association
  • Sport Marketing Association
  • Association of Corporate Counsel
  • General Counsel Roundtable
  • Marcus Evans (Chair of 2011 Social Media Legal Conference)
  • Fulcrum
  • The Racing Attorneys Conference (TRAC)
  • International Business Review (Sydney, Australia)
  • Manetch (Frankfurt, Germany)
  • Social Media Club of Atlanta
INSIGHTS AND EVENTS
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