Clients are drawn to William Craver not solely for his knowledge, skills and approachability, but because he understands the challenges that lie on the road ahead in the entertainment industry and how to help navigate the twists and turns on that road.

Will has been at the forefront of dealing with complex issues regarding music and social media, including defending  or negotiating settlements in over 500 copyright infringement matters for clients across a wide range of industries involving over 25,000 individual uses. He has been a subject matter expert in 13 NBA team music industry litigations in the Southern District of New York and the Designer Shoe Warehouse music industry litigations in the Southern District of Ohio and the Central District of California.

Will provides clients with data-backed strategies on how to reach and implement settlements and, working in conjunction with insurance coverage counsel, how to obtain insurance coverage and approval to cover these matters. Additionally, Will has provided detailed advice to clients regarding the use and licensing of copyrighted content on social media; how to use influencers in compliance with the fast-changing copyright case law and FTC regulations; the use of third-party marketing agencies handling corporate social media and digital marketing; issues with live events, issues related to the use of AI in the corporate landscape, name, image, and likeness issues, music licensing (including production music licenses); and other novel issues in the use of copyrighted or trademarked intellectual property.

In addition to Will’s work in the social media and digital spaces, his practice also includes handling corporate matters for live events, including reviewing and drafting songwriter and producer agreements, recording deals, side artist and featured artist agreements, merchandise agreements, and assignment of copyrights. He also advises clients on corporate buyouts and other transactions, including review, analysis and drafting of entity formation documents such as articles of organization, operating agreements, written consents of business formation, and non-disclosure agreements.

Before pursing his J.D., Will spent nearly seven years in the music industry, working in the areas of talent booking, concert promotion, and artist management. In addition, he consulted with land developers seeking to build concert venues in the areas of venue design, the creation of pro forma business statements, obtained strategic partners (venue management companies and concert promotion companies), and assisted in finding potential naming rights sponsors and pitching naming rights sponsorships to potential sponsors.

In law school, Will worked on acquisitions of publishing catalogs, as well as the drafting, revision, and negotiation of recording agreements and publishing agreements while at BMG Rights Management. He also has experience registering copyrights and drafting agreements to transfer copyrights. Will truly speaks his music clients’ language, as he has been playing the guitar for the last 20 years.

Credentials

Education

  • Belmont University Massey School of Business, M.B.A., entrepreneurship specialization, 2017
  • The University of Georgia, Terry College of Business, B.B.A., marketing, 2013, with certificate of music business
  • UCLA School of Law, J.D., business law and policy specialization and media, entertainment, technology and policy specialization, 2020, managing editor of the UCLA Entertainment Law Review

Bar Admissions

  • California
  • Tennessee
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