Genevieve E. Charlton is an associate in Barnes & Thornburg's Chicago office. As a member of the Intellectual Property Department, Genevieve focuses her practice on trademark, trade dress, domain name and copyright law.
Genevieve's experience includes developing and implementing global trademark filing strategies; counseling clients on brand creation and protection; and litigating intellectual property and false advertising matters in federal district courts and proceedings before the Trademark Trial and Appeal Board (TTAB). She also advises clients on a variety of brand matters including advertising claim review, trademark search and clearance, non-litigation trademark, copyright, and advertising enforcement, and domain name matters.
Genevieve has represented a wide range of companies, from startup companies to large corporations, including a major airline transportation company. In addition, she has represented a major private equity firm, managing a trademark portfolio of more than 1,000 marks for operating companies throughout the U.S. and abroad.
Prior to joining Barnes & Thornburg, Genevieve was an associate at a prominent national intellectual property boutique firm in Chicago.
Previously, Genevieve was a trademark intern at Puma North America, where worked closely with the designers and marketing department to advise on trademark, copyright, contract, and licensing matters, including those related to the 2012 London Olympics. Genevieve worked at Nypro, Inc., in the U.S. and Hong Kong, and at the International Centre for Trade and Sustainable Development in Geneva, Switzerland, where she worked with the World Intellectual Property Organization.
She also interned at Neal & McDevitt in the Chicago area and counseled clients on various IP issues, including advising winemakers on trademark and copyright issues uniquely related to the alcohol and beverage industry.
Professional and Community Involvement
Member, The Richard Linn American Inn of Court
Member, International Trademark Association's Young Practitioners Committee