What Price Fame?: Free-Market NIL Valuations and What They Mean for Universities After House

Partner Dan Cohen co-wrote an article, “What Price Fame?: Free-Market NIL Valuations and What They Mean for Universities After House,” published in Hackney Publications’ Legal Issues in Collegiate Athletics. The article examines how universities can leverage third-party marketplace data to determine fair Name, Image and Likeness (NIL) valuations for college athletes. It also explores how market-based NIL approaches may provide legitimate justifications under Title IX for institutional House settlement payments.