Articles12.22.25
Labubu Highlights Evolving IP Strategies In Modern Markets
Examining evolving IP strategies and the growing limits of traditional patent protection in fast-moving consumer markets
Partner Tina Dorr wrote an expert analysis for Law360, “Labubu Highlights Evolving IP Strategies In Modern Markets,” examining how Pop Mart’s viral collectible achieved global success without relying on U.S. patents. The article highlights how copyrights, trademarks and trade dress — along with speed to market and cultural resonance — are increasingly outpacing traditional patent protection in fast-moving consumer markets.
Keep Up to Date in a Changing World
Do you want to receive more valuable insights directly in your inbox? Visit our subscription center and let us know what you’re interested in learning more about.
