Identification of Goods and Services in Trademark Applications: Key Considerations

Rory Pheiffer presented a seminar, “Identification of Goods and Services in Trademark Applications: Key Considerations” for Strafford webinars. Rory and his co-panelist discussed factors and rules to consider when crafting identifications of goods and services for new trademark applications, including the benefits and drawbacks of using the Trademark ID Manual vis-à-vis writing such identifications free-form and practical tips to help create breadth of coverage for trademark applicants while avoiding potential rejections from the U.S. Patent and Trademark Office.