Artificial Intelligence: Myths, Promises, and Opportunities

Nick Sarokhanian, chair of the firm’s Artificial Intelligence practice group, will speak at Coldwell Banker Commercial’s 2025 Global Conference. His presentation, “Artificial Intelligence: Myths, Promises, and Opportunities,” will discuss what professionals need to know about generative AI tools, the myths about them, the best uses to consider for their business, and ways to minimize risks that come with the technology. The session will also address how to safely deploy AI tools to increase effectiveness and efficiency in marketing, sales, content generation and more, all while remaining compliant with legal and regulatory guidelines and restrictions.