FTC Seeks Public Comment on Green Guides – A Once in a Decade Opportunity
Highlights
As part of its 10-year review cycle, the FTC has issued notice requesting comments on its Green Guides, last updated in 2012. Comments are due Feb. 21, 2023
To keep up with developments in science and consumer perception, the FTC has asked for comments on more than 30 questions with multiple subparts
As part of the review, the agency is seeking feedback on whether it should initiate a rulemaking under the FTC Act related to deceptive or unfair environmental claims
The Federal Trade Commission's (FTC) Green Guides for the Use of Environmental Claims are intended to help marketers ensure the claims they make about the environmental attributes of their products are truthful and not misleading. The Green Guides provide guidance on how to make environmental marketing claims such as “recyclable,” “biodegradable,” and “ozone-friendly” in a way that is clear and accurate to consumers.
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