The Alston Decision and Name, Image and Likeness: What’s Next for Student Athletes
Highlights
The U.S. Supreme Court unanimously upheld lower court findings that the NCAA’s regulatory scheme regarding certain player benefits violated the Sherman Act
This decision, together with still-emerging name, image and likeness regulations, could significantly increase the benefits available to NCAA student athletes and change the landscape of athlete compensation in college athletics
Outside of football and basketball, most college athletes still pay for the privilege to participate as NCAA athletes
It was only a matter of time. As most analysts predicted it would, the U.S. Supreme Court unanimously affirmed lower court rulings in NCAA v. Alston concluding that at least some of the NCAA’s strict restrictions on the compensation of college athletes constituted a violation of antitrust law.
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